- +50%
Conversion Rate on Personalized Offers
Seeking to differentiate in the crowded online travel market, WanderWise Travels aimed to provide hyper-personalized travel recommendations. They partnered with Appinovent to develop an AI-powered assistant integrated into their platform. Our AI and development teams collaborated to create a system that understands user preferences deeply, resulting in significantly higher engagement and booking conversions.
About WanderWise AI Travel Assistant
WanderWise Travels is an innovative online travel agency (OTA) founded in 2018. Focused on curated travel experiences, they aim to go beyond simple flight and hotel bookings by offering tailored suggestions for activities, dining, and unique local experiences. They recognized that generic recommendations were not enough to capture and retain discerning travelers.
The challenge
WanderWise Travels understood that personalization is key to success in modern e-commerce, especially travel. Their existing platform offered limited customization, leading to lower conversion rates compared to industry giants using sophisticated algorithms. They lacked the in-house expertise to build and implement a complex AI recommendation engine. After evaluating potential partners, WanderWise chose Appinovent for our combined expertise in travel technology, AI/Machine Learning, and robust software development practices. The goal was to create a truly “smart” travel discovery experience.
Services Used:
- AI/Machine Learning Development, Recommendation Engine Integration, Backend Development (Python/Node.js), API Development & Integration, UI/UX Design for Personalization Features, Cloud Infrastructure (AWS/Azure)
STRENGTH IN NUMBERS
Business impact
Since partnering with Appinovent to launch their AI Travel Assistant, WanderWise Travels has seen a remarkable improvement in user engagement and conversion metrics. The platform now proactively suggests relevant destinations, packages, and add-ons based on individual user behavior and preferences. By leveraging our AI expertise, WanderWise has been able to deliver a superior customer experience and achieve significant business results. The outcomes of our partnership include:
Rate Increase on AI-Personalized Offers
Increase in User Session Duration
Growth in Repeat Customer Bookings
Esteemed AI & software solutions
As part of our partnership, WanderWise Travels worked closely with a dedicated Appinovent team comprising AI specialists, data scientists, and full-stack developers. We implemented a hybrid recommendation model leveraging collaborative filtering and content-based analysis of user profiles and travel inventory. WanderWise expressed their satisfaction:
“Appinovent didn’t just build software; they built intelligence into our platform. Their AI Travel Assistant understands our users in ways we couldn’t before, leading to happier customers and stronger sales. The Appinovent team felt like a true extension of our own, driving innovation at every step.”
- AI-Powered Recommendation Engine (using ML models)
- Real-time User Behavior Tracking & Analysis
- Natural Language Processing (NLP) for search queries
- Dynamic Content & Offer Personalization
- Scalable Cloud-Based AI Infrastructure
- A/B Testing Framework for recommendation algorithms
+60 %
Personalized Offer Conversion
+ 40%
User
Engagement
+ 25 %
Repeat
Bookings
