- +50%
User Retention Rate Post-Redesign
Despite valuable content, the Aura Wellness app struggled with user engagement due to a confusing interface. They partnered with Appinovent for a complete UI/UX overhaul focused on intuitive navigation and creating a calming digital environment. Our user-centric design process revitalized the app experience, leading to significantly improved user satisfaction and retention.
About Aura Wellness App UI/UX Transformation
Aura Wellness launched in 2019, offering guided meditations, mindfulness exercises, and expert wellness content. While their content library was strong, user feedback consistently highlighted difficulties in finding relevant sessions, tracking progress, and navigating the app, leading to high drop-off rates after initial downloads.
The challenge
Aura Wellness faced a critical usability crisis. Their powerful content was hidden behind a frustrating user experience. New users felt overwhelmed, and existing users struggled to build consistent habits within the app. They needed more than a visual refresh; they required a fundamental redesign based on deep user understanding. Appinovent was selected for our proven expertise in user research, information architecture, and creating emotionally resonant UI/UX designs, especially for wellness platforms. The goal: make the app effortless and inviting.
STRENGTH IN NUMBERS
Business impact
The UI/UX transformation led by Appinovent had a direct and profound impact on Aura Wellness’s key metrics. By prioritizing ease of use and creating a seamless, calming flow, the redesigned app encouraged users to explore more content and integrate the app into their daily routines. The investment in design paid off significantly. The outcomes of our partnership include:
Increase in 30-Day User Retention Rate
Reduction in Time to Complete Key Tasks (e.g., finding & starting a meditation)
Increase in Positive App Store Reviews mentioning “easy to use” or “beautiful design”
Esteemed digital marketing solutions
Appinovent employed a rigorous user-centered design process, starting with user interviews and surveys to pinpoint pain points. We restructured the app’s navigation, developed interactive prototypes for testing, and crafted a visually soothing design system with accessibility in mind. Aura Wellness’s Product Lead commented:
“Working with Appinovent was transformative. They didn’t just make the app look better; they fundamentally improved how it feels to use it. Our users are more engaged, happier, and sticking around longer. The design clarity they brought is exceptional.”
- User Journey Mapping & Pain Point Identification
- Simplified Information Architecture & Navigation
- Intuitive Task Flows for Core Features
- Calming Visual Design Language & Micro-interactions
- Comprehensive Usability Testing with Target Users
- Development of a Scalable Design System
+40 %
User
Retention
-30 %
Task
Time
-40 %
Positive Usability
Reviews
