- +250%
Organic Search Revenue
Artisan Collective, an online marketplace for unique handmade goods, was overshadowed by larger competitors in search results, heavily relying on costly ads. They partnered with Appinovent for an aggressive SEO strategy to capture organic traffic. Our comprehensive technical, on-page, and content SEO efforts dramatically increased visibility and drove substantial organic revenue growth.
About Artisan Collective Marketplace SEO Dominance
Artisan Collective, an online marketplace for unique handmade goods, was overshadowed by larger competitors in search results, heavily relying on costly ads. They partnered with Appinovent for an aggressive SEO strategy to capture organic traffic. Our comprehensive technical, on-page, and content SEO efforts dramatically increased visibility and drove substantial organic revenue growth.
The challenge
Artisan Collective faced intense competition in a crowded e-commerce space. Their website suffered from technical SEO issues, lacked optimized category and product pages, and had insufficient high-quality content to attract relevant search traffic. Their cost-per-acquisition through paid channels was unsustainably high. They needed a strategic SEO partner to build long-term organic growth. Appinovent was chosen for our data-driven approach and proven track record in e-commerce SEO. The objective was to rank prominently for valuable, purchase-intent keywords.
STRENGTH IN NUMBERS
Business impact
The targeted SEO strategy executed by Appinovent fundamentally shifted Artisan Collective’s customer acquisition model. Organic search became their primary growth engine, attracting highly qualified buyers actively searching for the types of products they offered. This led to a significant increase in sales directly attributable to SEO efforts. The outcomes of our partnership include:
Increase in Revenue from Organic Search Traffic
Increase in Top 10 Keyword Rankings for non-branded terms
Growth in Overall Organic Traffic Year-over-Year
Esteemed SEO solutions
Appinovent conducted a deep technical audit, fixing crawlability and indexing issues. We performed extensive keyword research to identify high-intent terms, optimized hundreds of category and product pages, and developed a content strategy focused on attracting target buyers. The founder of Artisan Collective shared:
“Appinovent’s SEO work has been phenomenal. We’re finally visible to the customers who are looking for exactly what our artisans create. Our organic sales have skyrocketed, reducing our reliance on expensive ads. Their team understands e-commerce SEO inside and out.”
- Comprehensive Technical SEO Fixes (site speed, mobile-friendliness, crawlability)
- Strategic Keyword Targeting for Product & Category Pages
- Optimized Meta Titles, Descriptions, and Header Tags
- High-Quality Content Creation (gift guides, artisan stories)
- Internal Linking Optimization
- E-commerce Schema Markup for Rich Results
+40 %
Organic
Revenue
400 %
Top 10
Keywords
180 %
Organic
Traffic
